This is a video recording of a short consultation I did. It was a fun way to potentially help someone during these COVID-19 crazy times while also catching up with a friend.

Notes:

Who is your target audience?

On-page

• Homepage
  • Examples of services – before the 3 steps
• Expand on your story section, get pictures of both of you for trust
• Change Homepage title
• Check Schema markup – https://search.google.com/structured-data/testing-tool/u/0/
  • https://support.wix.com/en/article/adding-structured-data-to-your-site
• Reduce contact fields
• Chat with us time till popup
• Other pages:
  • Expand services into one page per service, title accordingly
• Blog:
  • Set a schedule
  • Example: https://www.lawrencesystems.com/blog/
• Blog about the work you are doing for others
• Always post to social – consider automation – https://zapier.com/pricing
• Strongly consider video tours of finished jobs – huge trust and authority

Off-page

• Local directories
• Consider other social channels
• Consulting?
• Google My Business is huge
  • https://www.google.com/business/